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Manawatu Standard
 
 
Technical Information
 

As a continuation of our emphasis on customer support, and to ensure customer requests are met, the .EPS file format for electronic disk transfer is policy for Manawatu Standard. 


It is preferable if files from PCs and MACs are supplied to us in .EPS format for most efficient use through our computer system. All images included in the file must also be present (tiffs,eps etc) on the disk. When supplying logos or elements as partial copy for advertisements on disk, it is necessary that this material is received by us in .TIF format. All colour files must be supplied in CMYK format.

Digital file preparation

* Create the dimensions of the ad document as the actual size the ad is going to be in the paper, with no margins.
* Printing options for page setup should be set for 100% output.
* Keep text and graphic boxes completely within the ad boundary to prevent possible postscript errors during processing.
* Avoid placing filled graphics to erase or hide non-printing items, instead delete the unused elements and all other extraneous items from the pasteboard area outside the ad perimeter.
When creating ads please be aware of our advertising deadlines, they differ from paper to paper and from classified to run of paper. A laser copy of the finished advertisement MUST be supplied with the corresponding disk.

Including graphics

* Save all images and graphics appropriately labelled in the same folder or directory with your ad. For graphics use the file extension to indicate the format used eg. dog.tif, dob.jpg, cat.eps. Please save all file names in PC format ie. 8 characters maximum, no capitals or spaces.
* Avoid changing names of photos and graphics after they have been imported into the ad layout because vital file path links will be broken.
Postscript Fonts
With regard to postscripts font usage, we are licensed to print fonts that are resident on our printing devices, a list of these are available on request.

Note: If you are supplying us a disk with files created in Pagemaker, and you wish to use fonts we don't have, make sure you check the box with "include downloadable fonts" when creating a postscript file. If the file is Freehand, please use the "convert text to paths" feature for true type fonts or fonts not on our list, before saving the document as an .EPS file.

 

Applications

We can accept files from the following applications:

PC MAC
Quark Express V3.32/4.04 Quark Express V4
Aldus Pagemaker V6.5 Aldus Pagemaker V6.5
Aldus Freehand V7/V8 Aldus Freehand V8
Adobe Photoshop V4/V5 Adobe Photoshop V4.0
Illustrator V7.0



Removable Media
We can accept the following disk types:
Mac or PC 51/4 or 31/2 floppy
Syquest removable hard disk 5 1/4 (88, 44 + 200MB disks)
Jazz/Zip
File Compression
Compression of file enables more data to be stored on disks and thereby reducing the file size. We can decompress files using the following:
MAC - Stuffit, Disk Doubler
PC - pkzip shareware
 
 
Rates
 

News Section (Run of Paper) Advertising Rates

Retail Contract Rates
Casual   $7.80

Annual Spend Commitment Rates

Annual Spend Rate
$2,500  $6.80 
$5,000 $5.89
$10,000 $5.20
$15,000 $4.93
$20,000 $4.75
$30,000 $4.61
$40,000 $4.56
$50,000 $4.50
$75,000 $4.36
$100,000 $4.16


Colour Loadings

Size Spot Process
up to 140 cms $134 $256
141 - 280 cms $192 $381
over 280 cms $251 $491


Guaranteed Position Loadings

Front page Solus 6cm x 8cols $720 (incl colour)
Guaranteed page
or position
+ 25%

Guaranteed page
and position
+ 40%

Requests for specific positions in the paper will not be
guaranteed unless a loading fee is paid.
All prices exclude Gst unless stated.
  
  
Deadlines (booking and copy)

Day Deadline
Monday Wednesday 3.30pm
Tuesday Thursday 3.30pm
Wednesday Friday 3.30pm
Thursday Monday 3.30pm
Friday Tuesday 3.30pm
Saturday Wednesday 3.30pm

Overdrive: Monday 3.30pm

Property Weekly: Process Color, Monday 3.30pm

Column Sizes
1 Column .................................. 3.58 cms
2 Columns ............................... 7.59 cms
3 Columns ................................ 11.60 cms
4 Columns ................................ 15.60 cms
5 columns ................................. 19.61 cms
6 Columns ................................ 23.61 cms
7 columns ................................. 27.62 cms
8 columns ................................. 31.62 cms
9 Columns ................................ 35.63 cms
10 columns ............................. 39.63 cms

Mechanical Details

Column Depth Broadsheet 56cm Tabloid 38cm
Column Width ROP 3.58 cm Class 3.48 cm
Broadsheet Full Page ROP 56 x 10 Class 56 x 11
Tabloid Full Page ROP 39.2 x 7 Class 38 x 8
Screen (lines per inch) 100
Printing Method Offset
Material Required ISDN Disk or e-mail
Spot Colour Separations ISDN Disk or e-mail
Process Colour ISDN Disk or e-mail

Full page only pdf file may be supplied to 55.7cm by 38.3cm.
however, if doing so, prior arrangement must be made with
the prepress department.

Classified Section Advertising Rates

Space Advertisements

General Classifieds $9.78
Church Notices $7.37
Employment $10.11

 
 

Line Advertisements

Run-ons (minimum 3 lines) $14.00 (incl GST)
Additional Lines  $1.00 (incl GST)
Additional Lines (announcements) $2.00 (incl GST)

 
Inserts

Cost per thousand $65.00
Full circulation 22,000
Palmerston North Urban 10,000


Column Sizes
1 column ....................................3.48 cms
2 columns ..................................7.09 cms
3 columns ..................................10.71 cms
4 columns ..................................14.33 cms
5 columns ..................................17.94 cms
6 columns ..................................21.56 cms
7 columns ..................................25.17 cms
8 columns ..................................28.79 cms
9 columns ..................................32.40 cms
10 columns ...............................36.02 cms
11 columns ...............................39.63 cms
 

Colour Loading

Size Spot  Process
up to 140 cms $134 $256
141 - 280 cms $192 $381
over 280 cms $251 $491

Deadlines

Day Deadline
Monday Thursday 3.30pm
Tuesday Friday 3.30pm
Wednesday Monday 3.30pm
Thursday Tuesday 3.30pm
Friday Wednesday 3.30pm
Saturday Thursday 3.30pm

Cancellations and Late Advertisements
Cancelling Advertisements
Cancellation fee after booking deadline is 20% of the
advertisement cost

Late Advertisements
Late fee for advertisements is 20% of the advertisement cost

All prices exclude Gst unless stated
  
 

National (Commission Bearing) Advertising Rates  

National Contract Rates ROP

Casual $9.82

Annual Spend Commitment Rates - ROP

Annual spend Rate
$5,000 $7.36
$10,000 $6.49
$15,000 $6.16
$20,000 $5.94
$30,000 $5.76
$40,000 $5.70
$50,000 $5.62
$75,000 $5.46
$100,000 $5.20


Classified Rates

General  $11.94
Employment $12.17
Run-ons (minimum 3 lines)  $17.50 (incl GST)
Additional Lines $1.25 (incl GST)

Guaranteed Position Loadings

Front page solus 6cm x 8 col $900 (incl colour)
Guaranteed Page
or position 
+ 25%
Guaranteed page
and position 
+ 40%

Requests for specific positions in the paper will not be guaranteed unless a loading fee is paid

National Colour Loading

Size Spot Process
up to 140 cms $170 $321
141 - 280 cms $234 $475
over 280 cms $313 $615

All prices exclude Gst unless stated

 
 
Deadlines
 

Monday
ROP Wednesday
3.30pm
Classified Thursday
3.30pm

Tuesday
ROP Thursday
3.30pm
Classified Friday
3.30pm

Wednesday
ROP Friday
3.30pm
Classified Monday
3.30pm

Thursday
ROP Monday
3.30pm
Classified Tuesday
3.30pm

Friday
ROP Tuesday
3.30pm
Classified Wednesday
3.30pm
Drive (Friday) Monday
3.30pm

Saturday
ROP Wednesday
3.30pm
Classified Thursday
3.30pm
Property Weekly (Saturday) Monday
3.30pm 
 

Property Weekly Deadlines

Manawatu Standard to Set Advertising
Booking Deadline:            3pm Monday
 
Copy Deadline:                3pm Monday

Client Providing Print Ready Advertising
Booking Deadline:            10am Tuesday 
Copy Deadline:                12noon Wednesday
 
How to place an ad:
Display Advertising
 
 
  Contact:
 

 

 

Paul Ellmers    
Business Development Manager
51 The Square,
Palmerston
North
PO Box 3

Palmerston North

Ph: 0-6-356 9009, or 0800 835 323 (Tele Ads)   
Fax: 0-6-350 9541

Australian Contact:
Moira Penman
The Media Company
Sydney, Australia

Email: mpenman@themediaco.com.au

Tel: +61 2 9909 5800
Fax: +61 2 9909 5810
 
 
 
 
General Information
 
 
 


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