Writing the next chapter across Fairfax Media NZ newsrooms

Media Release

18 March 2015
Writing the next chapter across Fairfax Media newsrooms


Fairfax Media New Zealand is introducing a world­class approach to digital storytelling with a renewed focus on local journalism.

Over the coming months, a series of changes and proposed changes aimed at enhancing local and national journalism across digital and print will be rolled out across Fairfax’s newsrooms nationally.

Newsrooms will work with new digital­centric editorial and production practices to deliver quality content to audiences, when and how they want it.

Sinead Boucher, Fairfax Media’s Executive Editor, says the changes represent a new way forward for the company’s trusted journalism and titles, and centre on introducing and developing modern newsroom practices, editorial product innovation and audience needs ­from local communities to the national stage.

The changes being proposed would result in several new senior editorial roles, focused on audiences across local regions or in specialist content areas. Under a proposal announced to staff today, seven jobs would be disestablished ­ and 12 new senior opportunities created.

The digital­centric newsroom approach is being driven by the growing audience demands for Fairfax’s local and national content on digital platforms. Stuff.co.nz, for example, recorded its highest audience ever last month, with a monthly unique audience of 1.71 million* (up 16.5% from February 2014).

As part of the drive towards a digital­centric newsroom approach, Fairfax is also investing in building larger teams around video, social media, Stuff Nation and newsroom developers.

“We’re investing in our people and systems to reinvigorate our newsrooms, strengthening our ability to deliver news and information to our audiences well into the future.

“These new practices are at the forefront of contemporary journalism.”

Fairfax’s Southland newsroom has been piloting the new newsroom model since last year with enthusiastic feedback from journalists and readers.


“We’re giving our journalists the right modern tools to tell stories, and get those stories to our audiences faster,” continues Sinead. 

“They have greater control over their content and package their stories with video, images and links to encourage interaction with readers.

“It’s about putting our audiences at the centre of everything we do.

“The new technology and ways of working in our newsrooms means we’ll be able to draw more readily on the great content we produce from across New Zealand, and develop
some really world­class innovative storytelling. Our array of quality local and national news is unmatched ­ and we’re going to take greater advantage of it.” Ongoing training and support will equip Fairfax journalists with the skills to deliver in the digital environment.

-- ENDS --

Notes to editors
*Source: Nielsen Online Ratings

For further information, please contact:
Emma Carter, Fairfax Media Communications Manager
m: 021 811 701
e: emma.carter@fairfaxmedia.co.nz

About Fairfax Media
Fairfax Media is an innovative, integrated multi­media business with strong brands across multiple platforms including newspapers, magazines and digital. Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, and market leading website, stuff.co.nz.

 

Downloadable PDF (PDF 211.6KB)