Central Leader

Central Leader

The Central Leader covers Central Auckland.  It's focus is on the community within the suburbs of Onehunga, Royal Oak, One Tree Hill, Three Kings, Epsom, Mt. Eden, Mt. Roskill and Hillsborough.

Newspaper Details

One Tree Hill

Auckland is New Zealand's largest city, the retail and commercial centre of New Zealand.

Approximately one third of the population of the whole country live in and around Auckland.

The area offers dynamic economic opportunities, excellent facilities and a wide range of residential and lifestyle options within a wonderful environment. 

The Central Leader covers Central Auckland.  It's focus is on the community within the suburbs of Onehunga, Royal Oak, One Tree Hill, Three Kings, Epsom, Mt. Eden, Mt. Roskill and Hillsborough.

It is the leading local newspaper within this community.

When residents want local news and information about their area they turn to the Central Leader.

The Circulation area includes Balmoral, Epsom, Greenlane, Hillsborough, Lynfield, Mt Albert, Mt Eden, Mt Roskill, Morningside, New Windsor, One Tree Hill, Onehunga, Oranga, Owairaka, Penrose (not Te Papapa), Royal Oak, Sandringham, Three Kings, Waikowhai, Wesley.

Newspaper Display Advertising

Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising

Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

Premium Positions

Advertisers are able to purchase front page solus positions, premium pages and loaded or specific positions, all subject to availability.

The Central Leader runs their weekly Real Estate feature, "Western Homes" every Friday.  Both MREINZ and private home owners can use this feature.

Standard Sizes

Run of Paper display ads range from 10cm high x 7.5cm wide to a full page ad of 38cm high x 27cm wide.

Classified - Run-ons minimum of 4 lines to boxed ads with discounts available for regular volume advertising. 

Run of Paper (ROP)

The Central Leader publishes ROP on Wednesdays and Fridays. 

Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.

Weekly features include Health & Beauty, Lifestyle & Leisure and Education & Training. 

Advertorials are available for every 8 ads place in one of the above features.

Quarterly features are Focus On Education, The Health Report and School Holiday features with yearly features such as at Christmas.

Reader advertisements are also accepted, they must contain the following:

  • reader advertisements must be entirely contained within a ruled border
  • the text may be set in ordinary news type
  • the word ADVERTISEMENT must be set in 14pt capitals and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top.


The Central Leader is available online at:




Extermal wraps are available around the outside of the Central Leader.


Catalogues and flyers are distributed in the Central Leader and delivered to letterboxes where junk mail and circulars are not permitted. 

Contact:  Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz

Ad-tachments are also available on request. 

How to calculate a rate

The Central Leader has a number of varying rate levels depending on volume and position in the paper. 

Group buy rates are:

  • - Auckland Regional Coverage, 10 papers
  • - Auckland Metro Coverage, 8 papers
  • - Any 5 Suburban Newspaper


Retail Ratecard 2011

Agency Ratecard 2012

Solus or special loading positions are available for an added percentage rate

The total amount is exclusive of gst

Classified non display bookings can be placed through a Classified Sales Consultant, by phoning +64 9 525 2100 or emailing clsad@snl.co.nz.


Booking deadlines for display advertising are:

Wednesdays paper              Friday prior 12noon

Fridays paper                      Tuesday prior 4pm

Camera ready material deadlines for display advertisements are:

Wednesdays paper              Tuesday prior 12noon

Fridays paper                      Thursday prior 10pm

Classified booking and material deadlines are:

Wednesdays paper              Monday prior 1.30pm

Fridays paper                      Wednesday prior 9.30am

Note:  Statutory holidays will affect all deadlines


Camera ready ads high resolution pdf

Images - jpeg

Logos - tif or eps

Suburban Newspapers Pre-Press specifications

How to book

Bookings can be made through the Central Leader Auckland City Harbour News, Suburban Newspapers & the New Zealand Community Network, Central Park 666 Great South Road Penrose Auckland.

All bookings are booked to a monthly account or prepaid by Credit Card or Direct Debit. 

National Credit Application form


Sales Manager:  Cheryl Ashby

Central Leader

Unit 1.3, 72 Dominion Road, Mt Eden, Auckland

Private Bag 56910 Dominion Road, Mt Eden 1446

New Zealand

Ph:  +64 9 630 5419

Fax:  +64 9 630 5435

Email:  cheryl.ashby@fairfaxmedia.co.nz


Classified Advertising

Ph:  +64 9 525 2100

Fax: +64 9 580 1643

Email: clsad@snl.co.nz



Contact Daniel Cho

Ph: +64 9 925 9619

Email: inserts@snl.co.nz


National Sales

New Zealand Community Network

Sales Manager:  Michele Chapman

Ph:  +64 9 925 9962

Email:  Michele.chapman@fairfaxmedia.co.nz

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Rates & Specifications

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