Taupo Times

Taupo Times

The Taupo district encompasses two major townships - Taupo overlooking the lake and and Turangi at the foot of the Ruapehu mountain ranges. It also encompasses smaller communities like Wairakei, Mangakino and Kinloch.

Newspaper Details

Publishing every Tuesday and Friday, Taupo Times is the most popular and well read community newspaper in the Taupo district. During the course of a typical week the Taupo Times will reach 26,000* people (unduplicated). The Taupo Times is delivered free to homes and businesses throughout the Taupo region, south to Turangi and north to Mangakino. All motels, hotels and information centres hold complimentary copies of the paper because it is popular with visitors to Lake Taupo. It's the perfect tool for connecting with your Taupo market.

The Taupo Times carries a number of strong regular advertising features which include Dine, Motoring and Real Estate, Rural Scene, Health and Beauty and Gardening. Special Annual publications include Certified Builders and Taste Taupo, a restaurant guide published in summer and winter.

26,000 people will read a typical issue of the Taupo Times, this includes:
- 18,000 main income earners
- 13,000 main household shoppers
- 12,000 men 20+
- 13,000 women 20+

The Taupo Times has an audited circulation of 21,045 newspapers*. It is delivered free to homes and businesses throughout the Taupo region, south to Turangi and north to Mangakino. All motels, hotels and information centres hold complimentary copies of the paper because it is popular with visitors to Lake Taupo. 80% of all Taupo residents will read a typical issue of the Taupo Times

About the Taupo Region

The district is a popular holiday destination with its lake, National Park and worldrenown trout fishery attracting large crowds in the summer and the scenic beauty and fun of Mount Ruapehu and the Tongariro ski fields attracting visitors during the winter.

The town is home to a number of national and international sporting fi xtures including the New Zealand Ironman, the Oxfam Trailwalker and the Lake Taupo Cycle Challenge-the largest cycling event in the southern hemisphere. Taupo's economy is supported by a vibrant tourism and forestry industry which are the main employers for the bulk of the resident population.

There is a strong community and family spirit in the Taupo district with many residents volunteering to support local organisations or the many events which the town hosts.

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research, CMI Report Q1.2012 - Q4.2012 (All people 15+),
Except: *Audit Bureau of Circulations, December 2012.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

 


Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

 

 

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.

 

Please Refer to the ratecard Below for full information

Waikato Region Community Newspapers Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Franklin Country News has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

 

 

Tuesday Publication Day

Booking Deadline: 9am Friday before publication

Copy Deadline: 1pm Friday before publication

Classified Deadline: 10am Monday before publication

Friday Publication Day

Booking Deadline: 9am Wednesday before publication

Copy Deadline: 10:30am Wednesday before publication

Classified Deadline: 10am Thursday before publication

Cancellation Policy

Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Taupo Times, Waikato Regional Community Newspapers, taupo.times@wrcn.co.nz or your agency representative.

 

Editor
Contact Name: Mary McCarty
Phone: +64 7 378 9060
Fax: +64 7 378 0247
Email: taupo.editor@wrcn.co.nz
Address: 45 Heuheu Street, PO Box 205, Taupo 3351

WRCN Manager, Central North Island Region
Contact: Meg Marsh
Phone: +64 7 3762250
Email: meg.marsh@wrcn.co.nz

Advertising Manager
Contact: Graeme Goldsbrough
Phone: +64 7 378 9060
Fax: +64 7 378 0247
Email: graeme.goldsbrough@wrcn.co.nz
Address: 45 Heuheu Street, PO Box 205, Taupo 3351

Retail Advertising Coordinator
Contact Name: Nic Anderson
Phone: +64 7 378 9060 Ext 836
Fax: +64 7 378 0247
Email: taupo.times@wrcn.co.nz
Address: 217 King Street, Pukekohe 2120
Postal: Private Bag 14, Pukekohe 2340

Agency Bookings
Contact Name: Jay Berryman 
Company: Fairfax Media Waikato Region
Phone: +64 7 849 9535 
Fax: +64 7 849 9639 
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

 

Rates & Specifications

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