Hamilton Press

Hamilton Press

Located at the heart of the mighty Waikato, Hamilton is a city of education and scientific research, parks and gardens, fine cuisine and cafes, culture and attractions.

Newspaper Details

Publishing every Wednesday, Hamilton Press is a popular and well read community newspaper in the Hamilton City. Hamilton Press readers read to be informed, entertained and to make purchasing decisions. It's the perfect tool for connecting with your Hamilton market.

82,000 people will read a typical issue of the Hamilton Press, this includes:
- 54,000 main income earners
- 43,000 main household shoppers
- 35,000 men 20+
- 44,000 women 20+

Hamilton Press has an audited circulation of 58,091 newspapers*. 

About the Hamilton Region

- NZ's largest inland city, and 4th largest urban area with a population of around 141,615 people.
- Hamilton is one of NZ's fastest growing cities.
- Major service centre for the Waikato region - NZ's highest export region with 20% of all exports.
- NZ's leading area for hi-tech innovative manufacturing and engineering industries.
- Dairy industry is centered around Hamilton and Waikato - world class centre of agicultural biotech excellence.
- 11,000 businesses located within Hamilton.
- Home to much of NZ's science research and numerous major research facilities.
- More than 40,000 tertiary students at University of Waikato, Waikato Institute of Technology (Wintec) and Te Wananga o Aotearoa.
- Has a youthful population - around half of residents are under 30 years old.
- Host to a growing list of major international events including Fieldays, Hamilton 400 (V8 Street Racing) and Parachute Music Festival

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research, CMI Q1.2012 - Q4.2012(All people 15+),
except:  * Circulation Figures: Audit Bureau of Circulations, December 2012.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

 

 

Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

 

 

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.

 

Please refer to the ratecard below for more information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Hamilton Press has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

 

Publication Day
Wednesday

News Section
Booking & Print Ready Files, 4pm Thursday prior to publication

Classified Section
Booking & Print Ready Files, 4pm Monday prior to publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Hamilton Press, Waikato Regional Community Newspapers, gaylene.jacobs@wrcn.co.nz or your agency representative.

Display Advertising Manager
Contact Name: Gaylene Jacobs
Phone: +64 7 849 9558
Email: gaylene.jacobs@wrcn.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Managing Editor
Contact Name: Steve Edwards
Phone: +64 7 849 9669
Fax: +64 7 849 9640
Email: steve.edwards@wrcn.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Manager
Contact Name: Sean Stephens
Phone: +64 7 849 9717
Fax: +64 7 849 9540
Email: sean.stephens@waikatotimes.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Rates & Specifications

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