Whangarei Leader

Whangarei Leader

The Whangarei Leader was founded in 1992 and has a proud record as a community newspaper serving readers in the Whangarei district.

Newspaper Details

Town basin 

The Whangarei Leader was founded in 1992 and has a proud record as a community newspaper serving readers in the Whangarei district.

The paper was sold to Independent Newspapers Ltd (INL) in 2000 and came under the management of Independent Community Newspapers Ltd (ICN) based in Pukekohe, which already managed three other Northland newspapers - Northern News, The Bay Chronicle and Dargaville & District News.

INL was sold to Fairfax Media in July 2003, which included the Leader.   Since July 2004 the Whangarei Leader has been managed by Suburban Newspapers Ltd, based in Auckland.

The Whangarei Leader is delivered throughout the Whangarei district from Waipu to Oakura, including coastal and rural areas.

Urban Areas include: Whau Valley, Tikipunga, Woodhill, Parahaki, Kamo, Kensington, Raumanga, Onerahi, Otangarei, Otaika, Morningside, Maunu, Regent, Horahora, Hikurangi, Ruakaka and Waipu.

Rural Areas include: Whangarei RD1, RD2, RD3, RD4, RD5, RD6, RD8, RD9.

Newspaper Display Advertising

Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising

Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations

Premium Positions

Advertisers are able to purchase front page solus positions, premium pages and loaded or specific positions, all subject to availability.

Standard Sizes

Run of Paper  display ads range from 8cm high x 7.5cm wide to a full page at 38cm high x 27cm wide.

Classified - Run-ons minimum of 4 lines to boxed ads with discounts available for regular volume advertising. 

Run of Paper (ROP)

The Whangarei Leader publishes ROP every Tuesday.

Sections are Local News and regular features on Health, Beauty, Business, Lifestyle, Sport, Education.

Features are:

Area Focus

Focus on Business

Focus on Education


Home & Interiors

Health & Beauty


Ask your local Expert

At your Service

Professionals on the Road

Advertorials are available for every 8 ads placed in one of the above features.

Reader advertisements are also accepted, they must contain the following:

  • reader advertisements must be entirely contained within a ruled border
  • the text may be set in ordinary news type
  • the word ADVERTISEMENT must be set in 14pt capitals and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top.


The Whangarei Leader is available online at www.whangareileader.co.nz where it can be also be downloaded as a pdf every Tuesday

It is also available at: 


Extermal wraps are available around the outside of the Whangarei Leader.


Catalogues and flyers are distributed in the Whangarei Leader and delivered to letterboxes where junk mail and circulars are not permitted.


Contact: Daniel Cho phone +64 9 925 9619, email inserts@snl.co.nz

Ad-tachments are also available on request.

How to calculate a rate

The Whangarei Leader has a number of varying rate levels depending on volume and position in the paper.

Solus or special loading positions are available for an added percentage rate

Multi-Paper bookings apply to the four northern papers, The Whangarei Leader, Northern News, The Bay Chronicle and the Dargaville and District News. This applies for insertions of the same material in the same week.

Retail Ratecard 2011

Agency Ratecard 2012

The total amount is exclusive of gst

Classified non display bookings can be placed through a Classified Sales Consultant, by phoning 0800 022 812 or emailing whangareileader@snl.co.nz


Booking deadlines for display advertising are:

Tuesday prior 2pm

Camera ready material deadlines for display advertisements are:

Friday prior 9am

Classified booking and material deadlines are:

Friday prior 11.30am

Note: Statutory holidays will affect all deadlines


Camera ready ads high resolution pdf



Images - jpeg

Logos - tif or eps

Suburban Newspapers Pre-Press specifications

How to book

Bookings can be made through the Whangarei Leader office, Suburban Newspapers & the New Zealand Community Network, Central Park 666 Great South Road Penrose Auckland.

All bookings are booked to a monthly account or prepaid by Credit Card or Direct Debit.

National Credit Application form



Sales Manager Whangarei Leader: Arlene Lattimer



138 Bank Street


Ph: +64 9 438 8636

Email: arlene.lattimer@fairfaxmedia.co.nz


Northern Regional Manager: Lynne Popham

Bay Chronicle

93 Kerikeri Road

Kerikeri 0230

DDI: +64 9 407 0361

Email: lynne.popham@fairfaxmedia.co.nz



Ph:   0800 022 812

Fax:  0800 022 815

Email: north.class@snl.co.nz



Contact Daniel Cho

Ph:  +64 9 925 9619

Email:  inserts@snl.co.nz


New Zealand Community Network Manager: Michele Chapman

DDI: +64 9 925 9962

Email: Michele.chapman@fairfaxmedia.co.nz

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Rates & Specifications

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