South Waikato News

South Waikato News

The South Waikato area covers four individual areas, from the boutique town of Tirau in the north to Mangakino in the south.

Newspaper Details

Publishing every Wednesday, the South Waikato News is the most popular and well read community newspaper in the South Waikato district. The South Waikato News is the perfect tool for connecting with your South Waikato market.

South Waikato News boasts saturation coverage of the towns of Tokoroa, Putaruru, Tirau, Mangakino, Arapuni, Whakamaru and Atiamuri and the surrounding rural environs. The new South Waikato News came about with the merger in June 1989 of the Putaruru Press (establised 1923) and the South Waikato News (established 1951). Both newspapers have over the years proven themselves to be effective news and advertising mediums and the new South Waikato News will make the medium even more effective.

The South Waikato District, with the inclusion of Mangakino, has a population of 26,500 where farming and forestry play a leading role in the local economy and outdoor lifestyles feature prominently in leisure activities.

17,000 people will read a typical issue of the South Waikato News, this includes:
- 10,000 main income earners
- 9,000 main household shoppers
- 7,000 men 20+
- 7,000 women 20+

The South Waikato News has an audited circulation of 11,846 newspapers. It is delivered free to homes and businesses throughout the South Waikato district. 88% of all South Waikato residents will read a typical issue of the South Waikato News*

Circulation area includes Tirau, Putaruru, Tokoroa, Arapuni, Atiamuri, Whakamaru, and Mangakino.

About the South Waikato Region

- Approximately half of the district is covered in forest, with the southern and western boundaries bordered by the Waikato River.
- Many recreational activities are centred on forests and waterways in the district, including bush walking, fishing and mountain biking.
- A strong network of clubs providing a range of opportunities from sports to theatre.
- Forestry and pastoral farming, particularly dairying, are the predominant industries in the district. Around 20 per cent of the workforce is employed in forestry and agriculture. A similar percentage is employed in manufacturing.

For more information please refer to the WRCN Overview Booklet.

Source for Figures: Nielsen Media Research, CMI Report Q1.2012 - Q4.2012 (All people 15+)
except* Audit Bureau of Circulations, December 2012

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.


Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth

Column Width

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm



Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefit ts including cross buys and competitive group rates.


Please refer to the ratecard below for more information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Franklin Country News has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!


Publication Day

Booking Deadline
4pm Thursday before publication

Copy Deadline
10am Friday before publication

Classified Deadline
5pm Friday before publication (for display with Logos/Graphics)
10am Tuesday before publication (for non-display)

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the South Waikato News, Waikato Regional Community Newspapers, or your agency representative.

Contact Name: Florence Kerr
Phone: +64 7 886 9159
Fax: +64 7 886 5347
Address: 62-68 Bridge Street, Tokoroa 3420
Postal: PO Box 89, Tokoroa 3444

Contact Name: Paula Baxter
Phone: +64 7 886 9159
Fax: +64 7 886 5347
Address: 62-68 Bridge Street, Tokoroa 3420
Postal: PO Box 89, Tokoroa 3444

Classified Advertising
Phone: +64 7 886 9159
Fax: +64 7 886 5347
Address: 62-68 Bridge Street, Tokoroa 3420
Postal: PO Box 89, Tokoroa 3444

Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240


Rates & Specifications

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