Ruapehu Press

Ruapehu Press

Situated at the heart of the central North Island, the Ruapehu district features outstanding natural landscapes and hardworking farming communities.

Newspaper Details

Publishing every Wednesday, the Ruapehu Press is the most popular and well read community newspaper in the Ruapehu district. 69.9% of all Ruapehu residents will read a typical issue of the Ruapehu Press. The Ruapehu Press is the perfect tool for connecting with your Ruapehu market.

The Ruapehu Press is situated at the heart of the King country and circulates amongst the more than 13,000 population of Taumarunui, Ohakune, Waiouru, Raetihi and surrounding districts.

Pick up any edition of the Ruapehu Press. In it, you will see many businesses who advertise with ads of all sizes. These people know the value of the Ruapehu Press to their business. We deliver an audited 7,461* copies once a week. No other local medium has such a reach. So if you want to make your business more successful call us today. 

Ruapehu Press touches the 'heart of our community' by focusing on local people and local events. Our keen readership is widespread; from sports followers to professionals and readers who are simply hungry for local news. This loyal following means an excellent quality of readership for your advertisement.

Special features in the Press include the weekly Farming, and monthly Home and Garden, Motoring, Business & Finance and Ruapehu farmer sections.

7,000 people will read a typical issue of the Ruapehu Press, this includes:
- 4,000 main income earners
- 4,000 main household shoppers
- 4,000 men 20+
- 3,000 women 20+

The Ruapehu Press has an audited circulation of 7,883* newspapers. It is delivered free to homes and businesses throughout the Ruapehu district. Circulation area includes Taumarunui, Owhango, Ohakune, Raetihi, Whakapapa and Turoa Skifields, National Park and to selected outlets in Turangi and Waiouru.

About the Ruapehu Region

- World heritage Tongariro National Park - home to Mount Ruapehu, Mount Ngauruhoe and Mount Tongariro.
- Walking the Tongiriro crossing - rated as the best one day trek in New Zealand.
- Canoeing the headwaters of the Whanganui River and exploring Whanganui National Park.
- Skiing or snowboarding at Whakapapa and Turoa. New Zealand's two largest ski fields.
- Waioru Army Museum.
- Ohakune Carrot Carnival.
- Taking the Overlander train across the Volcanic Plateau and the Raurimu Spiral.
- Main income primarily derived from sheep and cattle farming, and increasingly tourism.
- Visitors to the Ruapehu district are steadily increasing.
- Agriculture remains the largest employer in the district primarily sheep and cattle farming) followed by Defence (NZ Army).

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research. CMI Report Q4.2012 - Q4.2012 (All people 15+),
Except:*Audit Bureau of Circulations, December 2012.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

 

Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

 

 

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.

 

Please Refer to the ratecard below for full information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Ruapehu Press has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

 

Publication Day
Wednesday

Booking Deadline
3pm Friday before publication

Copy Deadline
5pm Friday before publication

Classified Deadline
10am Monday before publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Ruapehu Press, Waikato Regional Community Newspapers, ruapehu.press@wrcn.co.nz or your agency representative.

Editor
Contact Name: Mary McCarty
Phone: +64 7 378 9060
Fax: +64 7 378 0247
Email: taupo.editor@wrcn.co.nz
Address: 45 Heuheu Street, PO Box 205, Taupo 3351

WRCN Manager, Central North Island Region
Contact: Meg Marsh
Phone: +64 7 3762250
Email: meg.marsh@wrcn.co.nz

Retail Advertising Coordinator
Contact: Steve Barnard
Phone: +64 7 895 5841
Fax: +64 7 895 8785
Email: ruapehu.press@wrcn.co.nz
Address: 45 Hakiaha Street, Taumarunui 3920
Postal: PO Box 190, Taumarunui 3946

Agency Bookings
Contact: Jay Berryman
Company: Fairfax Media Waikato Region
Phone: +64 7 849 9535
Fax: +64 7 849 9639
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

 

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