Matamata Chronicle

Matamata Chronicle

Located near the base of the Kaimai Ranges, the Matamata district renown for its thriving dairy, horticulture and thoroughbred bloodstock industries.

Newspaper Details

Publishing every Wednesday, the Matamata Chronicle is the most popular and well read community newspaper in the Matamata district. The Matamata Chronicle is a lively community newspaper focusing on the news that matters to people from Matamata, Tirau and their thriving districts.  The Matamata Chronicle is the perfect tool for connecting with your Matamata market.

The town and its rural community have a population of almost 12,000 in a farming region at the foot of the Kaimai Ranges.  This is the heart of dairying country, with a strong racing industry and a solid industrial base.  A respected education and arts sector are also an important facet of the area.

8,000 people will read a typical issue of the Matamata Chronicle, this includes:
- 5,000 main income earners
- 5,000 main household shoppers
- 4,000 men 20+
- 4,000 women 20+

The Matamata Chronicle has an audited circulation of 7,894* newspapers. It is delivered free to homes and businesses throughout Matamata, Tirau and Waharoa. 90% of all Matamata residents will read a typical issue of the Matamata Chronicle.

About the Matamata Region
- Matamata has a thriving retail and professional sector.
- Major employers include Fonterra and Open Country Cheese.
- Matamata has become internationally famous as the location where Peter Jackson filmed the Hobbiton segment for The Lord of the Rings movie. Since 2002 the town has promoted itself as Hobbiton and developed an active tourism market attracting more than 300,000 domestic and international travellers each year.
- The district supports a great number of sporting codes, clubs and societies. There is plenty to do for those who love the great outdoors.
- Up-drafts from the Kaimai Ranges create ideal conditions for gliding, making Matamata a world-renowned gliding site.
- Waharoa airfi eld is also a popular base for skydiving.
- Tirau is the perfect place to stop for coffee and a browse around the many speciality shops on offer. Corrugated iron artworks have become the iconic mark for Tirau.

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research, CMI Q1.2012 - Q4.2012 (All people 15+),
Except: *Audit Bureau of Circulations, December 2012.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.


Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth

Column Width

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm


Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.


Please refer to the ratecard below for more information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Matamata Chronicle has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.
Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!


Publication Day

Booking Deadline
3pm Thursday before publication

Copy Deadline
5pm Thursday before publication
Classified Deadline

Display notices (pictures/photos)
3pm Friday prior to publication

Family notices
10am Tuesday prior to publication

All other notices
3pm Monday prior to publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing

Advertising Specifications

Bookings can be made through the Matamata Chronicle, Waikato Regional Community Newspapers, or your agency representative.

Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

General Classifieds
Contact Name: Carol Bennett
Phone: +64 7 888 7011
Fax: +64 7 888 5340
Email: and
Address: 46 Broadway, Matamata 3400
PO Box 148, Matamata 3440

Contact Name: Katrina Lintonbon
Phone: +64 7 888 7011
Fax: +64 7 888 5340
Address: 46 Broadway, Matamata 3400
Postal: PO Box 148, Matamata 3440

Contact Name: Milly Keys
Phone: +64 7 888 7011
Fax: +64 7 888 5340
Address: 46 Broadway, Matamata 3400
Postal: PO Box 148, Matamata 3440

Rates & Specifications

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