Hauraki Herald

The Hauraki/Thames Coromandel region is a large region supporting a diverse range of industry including tourism, horticulture, agriculture, forestry, aquaculture and mining.

Published: Friday
Editor: Clint Fletcher
Cover Price: Free
Page Size: Run of Paper 37cm x 7col
Classified 37cm x 8col
Readership: 36,000
Source: Nielsen Media Research, CMI Q4.2010 - Q4.2011 (All people 10+)
Circulation: 23,407
Source: Audit Bureau of Circulations, December 2011.
Other Editions: Hauraki Herald digital edition
Subscription

Publishing every Friday, the Hauraki Herald is the most popular and well read community newspaper in the Hauraki and Thames Coromandel districts. During the course of a typical week the Friday Edition of the Hauraki Herald will reach 36,000* people (unduplicated). It's the perfect tool for connecting with your Hauraki, and Coromandel markets.

Readers respond well to the Hauraki Herald which publishes weekly with farming, motoring and real estate sections. Other regular features include - Education, Senior Lifestyles, Health, Business and Finance, Dining, Summer Boating and special focus features on the individual towns within its region.

36,000 people will read a typical issue of the Hauraki Herald, this includes:
- 26,000 main income earners
- 20,000 main household shoppers
- 15,000 men 20+
- 21,000 women 20+

The Hauraki Herald has an audited circulation of 23,407 newspapers*. It is delivered free to homes and businesses throughout the Hauraki and Thames Coromandel region. 79.8% of all Hauraki residents will read an issue of the Hauraki Herald in a typical week.

Circulation area include Thames, Thames Coast, Coromandel Town, Matarangi, Whitianga, Cooks Beach, Hahei, Tairua, Pauanui, Whiritoa, Whangamata, Waihi, Waihi Beach, Athenree, Paeroa, Ngatea, Hauraki Plains, Patetonga, Kaihere, Kaiaua, and Miranda

About the Hauraki Region
- Digging a hot spa pool in the sand at Hot Water Beach.
- Diving/Snorkelling/Kayaking/Sailing
- Fishing for Snapper.
- Relaxing on one of the districts pristine beaches.
- Walking to Cathedral Cove.
- Exploring Coromandel Forest Park.
- Surfi ng at Whangamata.
- Driving through the scenic Karangahake Gorge.
- Having your photo taken beside the giant L&P bottle in Paeroa.

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research, CMI Q4.2010 - Q4.2011 (All people 10+),
except: * Circulation Figures: Audit Bureau of Circulations, December 2011.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News Section Ad Width
1 column 34mm
2 columns 72mm
3 columns 109mm
4 columns 147mm
5 columns 184mm
6 columns 222mm
7 columns 262mm
Centrespread 545mm

Classified Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.

Please refer to the ratecard below for more information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Hauraki Herald has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

Tuesday Publication Day
Booking Deadline: Noon Tuesday (1 week before)
Copy Deadline: 9am Thursday before publication
Classified Deadline: 10am Friday before publication

Friday Publication Day
Booking Deadline: Noon Friday (1 week before)
Copy Deadline: 9am Tuesday before publication
Classified Deadline: 10am Wednesday before publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Hauraki Herald, Waikato Regional Community Newspapers or your agency representative.

Display advertising e-mail
hauraki.herald@wrcn.co.nz

Classified advertising e-mail
teleads@wrcn.co.nz

Retail Advertising Coordinator
Contact Name: Nikki Sanders
Phone: +64 7 868 3607
Fax: +64 7 868 3600
Email: nikki.sanders@wrcn.co.nz
Address: 106 Sealey Street, Thames 3500
Postal: PO Box 363, Thames 3540

Agency & Group National Sales
Contact Name: Russ Ellen
Company: Waikato Regional Community Newspapers
Phone: +64 7 849 9600
Fax: +64 7 849 9696
Email: group.buys@wrcn.co.nz
Address: 70 Foreman Road, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Agency Classifieds
Contact Name: Russ Ellen
Company: Waikato Regional Community Newspapers
Phone: +64 7 849 9600
Fax: +64 7 849 9696
Email: group.buys@wrcn.co.nz
Address: 70 Foreman Road, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Editor
Contact Name: Clint Fletcher
Phone: +64 7 868 8850
Fax: +64 7 868 8265
Email: hauraki.editor@wrcn.co.nz
Address: 106 Sealey Street, Thames 3500
Postal: PO Box 363, Thames 3540

Manager
Contact Name: Stu Baguley
Phone: +64 7 868 8850
Fax: +64 7 868 8265
Email: Stu.Baguley@wrcn.co.nz
Address: 106 Sealey Street, Thames 3500
Postal: PO Box 363, Thames 3540

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