Franklin County News

Franklin County News

Franklin County News is a community newspaper which is delivered free to homes in the Franklin area stretches from Karaka to Mercer (north to South) and Waiuku to Kaiaua (West to East).

Newspaper Details

Publishing every Tuesday and Thursday, Franklin County News is the most popular and well read community newspaper in the Franklin area. During the course of a typical week Franklin County News will reach 58,000* people (unduplicated). It's the perfect tool for connecting with your Franklin market.

The Franklin County News concentrates on local events and people, community achievements and sports with a particular emphasis on the positive aspects of life in Franklin. Regular features include Dining, Country Living, Motoring and Real Estate, and Home and Building. Country Living is a monthly Tuesday feature in Franklin County News. Other regular features include Business Profiles.

58,000 people will read a typical issue of the Franklin County News, this includes:
- 28,000 main income earners
- 26,000 main household shoppers
- 24,000 men 20+
- 27,000 women 20+

Franklin County News has an audited circulation of 25,577 newspapers*. It is delivered free to homes and businesses throughout the Franklin area.

Circulation area includes Drury, North Waikato, Pukekohe, Waiuku, Tuakau, Patumahoe, Pokeno, Hunua, Karaka, Clarks Beach, Waiau Pa, Awhitu, Buckland, Bombay, Kaiaua, Miranda, Maramarua, Mercer, Meremere, Pukekawa, Onewhero, Port Waikato, Puni, Aka Aka, Otaua, Paerata, Runciman, Mangatawhiri, Mangatangi, Te Hihi, Kingseat, Ramarama, Pukeoware, Mauku, Glenbrook, Glenbrook Beach, Waipipi, Kohekohe, Te Toro, Pollok, Matakawau, Big Bay, Orua Bay, Wattle Bay, Te Kohanga and Waikaretu.

About the Franklin Area
- Pukekohe is the largest town in Franklin combining city savvy with country charm with boutique-style shopping in its main street and a busy central business district.
- Franklin's primary industry is horticulture/agriculture. It is the largest onion and potato growing area in New Zealand and a major producer of tomatoes, cucumbers and other vegetables.
- Other industries of note are the equestrian sector (rapidly becoming the country's major equestrian area), the motorsport engineering sector and tourism is growing too.
- Glenbrook Steel Mill remains the district's single largest employer.

For more information please refer to the WRCN Overview Booklet.

Source for all figures: Nielsen Media Research National Readership Survey Jan - Dec 2010 (All people 10+)
except * Circulation Figures: Audit Bureau of Circulations December 2010.

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News Section Ad Width
1 column  34mm
2 columns  72mm
3 columns  109mm
4 columns  147mm
5 columns  184mm
6 columns  222mm
7 columns  262mm
Centrespread  545mm

Classified  Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefi ts including cross buys and competitive group rates.

Please refer to the ratecard below for more information

Waikato Region Community Newspaper Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Franklin Country News has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.

Advertising space is sold in column/cm units. 1 column width x 1cm deep = 1 column/cm.

To calculate your advertising/schedule cost, use the Advert Pricing Formula below:
Advert height (cm) x advert width (columns) x rate + colour (if applicable) = $ PRICE + GST

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

 

Tuesday Publication Day
Booking Deadline: 3pm Wednesday before publication
Copy Deadline: 3pm Wednesday before publication
Classified Deadline: 3pm Friday before publication

Thursday Publication Day
Booking Deadline: 3pm Monday before publication
Copy Deadline: 3pm Monday before publication
Classified Deadline: 3pm Tuesday before publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Franklin County News, Waikato Regional Community Newspapers, fcn@wrcn.co.nz or your agency representative.

Classified Advertising
Contact Name: Sheree Tapara
Phone: +64 9 2370400
Fax: +64 9 238 9744
Email: fcn.classified@wrcn.co.nz
Address: 217 King Street, Pukekohe, Auckland 2340
Postal: Address P.O Box 14 Pukekohe, Auckland 2340

Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Editor
Contact Name: John Brown
Ph: +64 9 237 0410
Fax: +64 9 238 9744
Email: franklin.editor@wrcn.co.nz
Address
: 217 King Street, Pukekohe, Auckland 2340
Postal Address: P.O Box 14, Pukekohe, Auckland 22340

Manager
Contact Name: Claire Monaghan
Phone: +64 9 237 0411
Fax: +64 9 238 9744
Email: claire.monaghan@wrcn.co.nz
Address: 217 King Street, Puekohe, Auckland 2340
Postal Address: PO Box 14, Pukekohe, Auckland 2340

Advertising Manager
Contact Name: Sonia Tate
Phone: +64 9 237 0407
Fax: + 64 7 238 9744
Email: Sonia.tate@wrcn.co.nz
Address
: 217 King Street, Pukekohe, Auckland 2340
Postal Address: P.O. Box 14, Pukekohe, Auckland 2340

Rates & Specifications

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