Cambridge Edition

Cambridge Edition

Nestled on the banks of the Waikato River, Cambridge and the surrounding district is renown for its English ambiance and internationally recognised equine industry.

Newspaper Details

Publishing every Wednesday, Cambridge Edition is a popular and well read community newspaper in the Cambridge district. Cambridge Edition is a bright and popular read among Cambridge people. The paper is appreciated by townsfolk who have their own identity in a rural centre only 22kms from Hamilton where horse breeding and racing, water sports, and antique shops are strong features. The huge Mystery Creek Field Days are held near here, and the Karapiro recreational area has grown extensively in recent years. Cambridge Edition readers read to be informed, entertained and to make purchasing decisions. It's the perfect tool for connecting with your Cambridge market. 


15,000 people will read a typical issue of the Cambridge Edition, this includes:
- 9,000 main income earners
- 9,000 main household shoppers
- 7,000 men 20+
- 8,000 women 20+

The Cambridge Edition has an audited circulation of 12,289* newspapers.It is delivered free to homes and businesses throughout the Cambridge district. 85% of all Cambridge residents will read a typical issue of the Cambridge Edition.

Circulation area includes Cambridge East, Leamington, Tamahere, Matangi, Te Miro, Hautapu, Bruntwood, Fencourt, Pukeroro, Kaipaki, Pukemiru, Monavale, Rotoorangi, Kairangi, Hora Hora, Maungatautari, Pukekura, Karapiro, Whitehall, and French Pass.

About the Cambridge Region
- Cambridge's prime location, only 15 minutes from Hamilton and under two hours from Auckland, Taupo, and Tauranga, ensure the town's population is growing strongly.
- The town is particularly attractive to young families and the retired, seeking a small town lifestyle and the community feeling it offers.
- Cambridge is the home of the New Zealand Equine industry.
- Cambridge has a bustling retail and light industrial sector with more land earmarked for development in the future.
- The district hosts a number of major events, including Fieldays at Mystery Creek and the upcoming 2010 World Rowing Championships.
- Nearby Maungatautari ecological reserve continues to receive international acclaim. The stunning mature native forest is now the protected home to increasing numbers of our rare native birds.

For more information please refer to the WRCN Overview Booklet.

Source for figures: Nielsen Media Research, CMI Q1.2012 - Q4.2012 (All people 15+) except * Audit Bureau of Circulations, December 2012.

 

Newspaper Display Advertising
Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising
Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

 


Full Page Display
37cm x 26.2cm

Full Page Classified
37cm x 27cm

Column Depth
37.0cm

Column Width
3.4cm

There are 7 Columns Per Page

News   Section Ad Width
1 column  34mm
2 columns  72mm
3 columns  109mm
4 columns  147mm
5 columns  184mm
6 columns  222mm
7 columns  262mm
Centrespread  545mm

Classified  Section Ad Width
1 column 32mm
2 columns 66mm
3 columns 100mm
4 columns 134mm
5 columns 168mm
6 columns 202mm
7 columns 236mm
8 columns 270mm

Why you should advertise with a Waikato Regional Community Newspaper

Well established brands
Fairfax Media Waikato Regional Community Newspapers have served their communities for between 15 and 35 years. The brands are well respected and recognised for the valuable contribution they make to the communities that they serve.

Audited circulation
Waikato Regional Community Newspapers have independently audited circulation (New Zealand Audit Bureau of Circulations). As a result you can be confident that our circulation figures are credible and we deliver exactly what we say we will.

Delivered FREE
WRCN newspapers have excellent penetration into your local markets. They are delivered free to every letterbox within each newspaper's circulation area.

Monitored readership statistics
WRCN readership statistics are published by a reputable research company (Nielsen Media Research). This information is especially useful for assisting advertisers to make informed marketing decisions.

Quality Editorial
A strong editorial focus on local news, views and opinion delivers quality, unbiased and interesting reading every issue. This ensures that our publications are extremely well read and have a long shelf life.

Features and Niche Publications
In addition to our regular editorial Waikato Regional Community Newspapers also publish a range of special features and niche publications that enable you to target more specific audiences.

Strong Classified section
WRCN newspapers have strong classified sections that are well supported by our readers to buy and sell locally.

Affordable
WRCN advertising rates are affordable and represent excellent value for money especially when compared to other media options.

Colour
WRCN newspapers offer good availability of colour to help you make your advertisement look more appealing.

Committed sales staff
Our sales consultants provide friendly face to face service and are committed to building successful long term business relationships and helping your business to succeed.

Local Knowledge
We employ local people that live and work in the communities that they serve. As a result our staff offer a valuable source of local knowledge.

A member of Fairfax Media New Zealand
WRCN newspapers are members of the Fairfax Media group. This offers access to a vast resource pool, plus other advertising benefit ts including cross buys and competitive group rates.

Please Refer to the Rate Card Below for full information

Waikato Region Community Newspapers Ratecard

News Sections
Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability

Classified Rates
The Cambridge Edition has a strong classified section that is well supported by readers to find local tradesmen/services and buy and sell. Please refer to the rate card for classified rates.

Insert Rates
A full circulation breakdown (including minimum requirement) is available on request. All inserts must comply with our insert specifications.

Rate loadings for special/guaranteed positions will apply - talk to your sales representative about availability. To ensure publication of your advertisement the booking and print ready files must be received by the appropriate deadlines.

Selecting your medium
Selection of your advertising medium and your media mix is crucial to the success of your advertising campaign. An informed decision is essential.

All Fairfax Waikato Regional Community Newspapers form an integral part of their readers (your customers) lives. Your customers rely on us for local news, information and comment that other media simply do not supply. Our readers depend on your advertising to help them to make informed buying decisions.

Our readers plan, shop, discuss, debate, select, reject and decide important aspects of their lives on the basis of what they read in their community newspaper. By advertising in a Fairfax Waikato Regional Community Newspaper you are not only selecting the most powerful medium in terms of readership, you are also placing your message in a trusted local reading environment.

Fairfax Waikato Regional Community Newspapers not only offer you a massive reach within their respective markets, but a quality environment that ensures the reading of your message-and not necessarily only once! The best news is that we have thousands and thousands of readers who eagerly await our newspapers. Just think... these thousands could be reading all about your business this week!

 

Publication Day
Wednesday

Booking Deadline
10am Friday before publication

Copy Deadline
4pm Friday before publication

Cancellation Policy
Cancellations made after the booking deadline and up until the day prior to publication will incur a cancellation fee of 50% of the total price of the booked advertisement. Cancellations made the day prior to publication will be charged the total price of the booked advertisement. All cancellations must be in writing.

Advertising Specifications

Bookings can be made through the Cambridge Edition, Waikato Regional Community Newspapers, cambridge.classified@wrcn.co.nz or your agency representative.

Classified Advertising
Contact Name: Angela Farrell
Phone: +647 827 3840
Fax: +64 7 827 4043
Email: cambridge.classified@wrcn.co.nz
Address: 13 Anzac Street, Cambridge 3434
Postal: Address PO Box 372, Cambridge 3450

Agency Bookings
Contact Name: Jay Berryman
Company: Waikato Regional Community Newspapers
Phone: 07 849 9535
Email: jay.berryman@fairfaxmedia.co.nz
Address: 70 Foreman Road, Te Rapa, Hamilton
Postal: Private Bag 3086, Waikato Mail Centre, Hamilton 3240

Editor
Contact Name: Viv Posselt
Phone: +64 7 827 3840
Fax: +64 7 827 4043
Email: cambridge.editor@wrcn.co.nz 
Address: 13 Anzac Street, Cambridge 3434
Postal: PO Box 372, Cambridge 3450

Manager
Contact Name: Pamela Ryan
Phone: +64 7 827 3840
Fax: +64 7 827 4043
Email: pamela.ryan@wrcn.co.nz 
Address: 13 Anzac Street, Cambridge 3434
Postal: PO Box 372, Cambridge 3450

Rates & Specifications

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