With an abundance of spectacular scenery, natural resources and world-class facilities, there's a lot to love about the Queenstown and Central Otago region, and the weekly community newspaper; The Mirror is no exception.

With a circulation of 24,103 households in the Queenstown and Central Otago region turning to The Mirror weekly for their dose of local news, events and advertising information it's THE paper to be seen in.

Newspaper Details

With an average issue readership of 26,000 people aged 15+ The Mirror is the smart choice to advertise in if you are looking to target consumers in the lucrative Queenstown and Central Otago markets.

First launched in 1987 The Mirror aims to provide residents with a good weekly community newspaper, providing both local news and information about events across the region.

With two weekly editions; the Queenstown Lakes District edition and the Central Otago edition, The Mirror has the ability to focus editorial content on each of these two unique regions.

It's delivered to all addresses across Central Otago, stocked by local retailers and distributed via drop boxes throughout the region to target both domestic and international visitors and readers.

The Mirror targets a wide range of incomes, from young working adults to relatively wealthy retired couples and business owners. Plus the steady flow of year round tourists, keen to find out what's going on in the area, where to eat out and shop whilst on holiday.

The Mirror gives advertisers direct access to the growing Central Otago market which is spread across a large geographic area. It reaches a broad range of readers by delivering on their interests. This in turn is beneficial to both readers and advertisers alike allowing advertisers to target a specific audience.

The Mirror provides a vast range of combination packages with discounted rates for repeat advertisements.  Contact Tim Porter for further information on 03 441 0690.

Newspaper Display Advertising

Display advertising is located throughout the publication and utilises size, colour, illustration and typography to attract the reader's attention. Display advertising is primarily found in the editorial sections but can also be placed within classified sections if deemed appropriate and relevant.

You can request a preferred position within the newspaper for a fee or choose "run of paper" whereby the advertisement is placed in any position in the paper at our discretion. Opting for run of paper generally results in a reduced charge to an advertiser.

Classified Advertising

Classifieds are advertising only pages across a number of different categories e.g for sale, trade services or situations vacant.

ROP from minimum of 3 cm deep to 7 cols (26.6 cm) wide, up to a maximum of 37 cm deep.

Classified display from minimum of 3 cm deep to 8 cols (26.6cm) wide, up to maximum of 37 cm deep

Premium Positions

Advertisers are able to purchase, subject to availability, front page solus and guaranteed positions within the Queenstown and Central Otago Mirror. Size, availability and price are subject to request and availability. Premium position loadings can be found on the rate card.


The Mirror provides a vast range of combination packages with discounted rates for repeat advertisements. Contact Tim Porter for further information +64 3 441 0690.

Classified non-display bookings can be placed through your marketing consultant or direct to mirror@stl.co.nz

All display bookings can be placed through your sales executive or direct to tim.porter@stl.co.nz

Regional Manager:

Tim Porter

Ph: +64 3 441 0690

Email: tim.porter@stl.co.nz


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