Manawatu Standard

Manawatu Standard

The Manawatu Standard is dedicated to producing the most comprehensive, latest, in-depth local, national and international news at your fingertips. Based in Palmerston North, the Standard is the local newspaper that takes pride in the day-to-day lives and lifestyles of its readers and has been serving the community for over 129 years.

Newspaper Details

When considering advertising in the Manawatu region do not overlook the Manawatu Standard. Every day 46,000 Palmerstonians aged 15+ read the Manawatu Standard to be informed about news, features and advertising information.

The Standard reached over 81,000 readers every week. The Standard is distributed in Palmerston North, Feilding, Levin, parts of the Rangitikei and the main Manawatu population catchment area.

Over the week content includes local, national and international news. A daily dose of politics, entertainment, opinion, in business, sports, weather, births, deaths & announcements, TV listings and puzzles.  

Friday has a substantial overdrive section for new and used vehicle listing.

The Weekend Standard is a larger publication which includes Property Weekly, a tabloid sized publication packed full with over 80 pages of real estate listings from reputable agents; Job Market listings and a weekend extra magazine.

Premium Positions
Advertisers are able to purchase, subject to availability, front page solus, premium and unique positions. Size, availability and price are subject to request and availability.

Standard sizes
Run of Paper from 4cm deep to 10cols (39.63 cm) wide, up to 44cm x 10cols and then to 56 x 10cols.

Classified from 2cm deep to 11cols (39.63 cm) wide, up to 44cm x 11cols and then to 56cm x 11cols.

Run of Paper (ROP)
The Manawatu Standard's main book publishes Monday through to Friday. Sections contain News, World, Entertainment, Opinion, In Business, Sport, Weather, Births & Deaths, Announcements.

Saturday also carries a tabloid pre print of the Property Weekly section.

Tabloid inserts are carried on Thursday with The Guide and on Saturdays with Property Weekly.

As well as offering advertisers special daily news and feature environments and weekly features, magazines  and pre-prints, The Manawatu Standard offers a variety of other advertising solutions. These include:


Click here for online advertising opportunities at - the Manawatu Standard's website complements the daily paper.

The site includes a combination of news, sport and business, special feature sections such as Arts on Friday and Opinion.

Industry sections like rural and property. An events section detailing upcoming events in the region and the ability to purchase Manawatu Standard photos online.

58% of users are female and 42% male. 18% of the users are under the age of 30, 64% are between 30-59 years, 17% are over 60.

On average total unique browsers were 55,042 and total page impressions 305,399. Source: June 2010

Package prices and ad formats can be placed through your account executive, or email;;

How to calculate a rate
The Manawatu Standard publishes a multi level, colour exclusive rate card.

The rates are the same on Monday through to Saturday.

The July 2010 ratecard is attached.

To calculate your advertising/schedule cost take the rate and multiply by the advertisement size and the number of insertions required.

If you have a solus position or special loading such as colour add this percentage at the end.

The total is the ad cost amount exclusive of GST.

The booking deadline for display each day is three full working days in advance. Classified non-display deadlines are 3PM the working day prior

Classified non-display bookings can be placed through your account executive, or email  

The Manawatu Standard do not publish advertorials. We do accept reader advertisements.

Reader advertisements must be entirely contained within a ruled border of a thickness no less than 5pt.

  1. The text may be set in ordinary news type.
  2. The word ADVERTISEMENT must be set in 14pt capitals and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top of the advertisement.
  3. Reader advertisements can be placed on any page other than the first five pages of Section A in any of our sections.
  4. Minimum pt size for reverse block and colour is 8pt.

Please refer to the July 2010 ratecard for more information on reader advertisements, inserts, special positions and terms and conditions.

How to book
Bookings can be made through the Manawatu Standard, Fairfax Media,, your agency representative.

If you are a new advertising client please fill in this credit application form  and fax to +64 9 580 5944.


The booking deadline for display each day is three full working days in advance. Classified non-display deadlines are 3PM the working day prior

Classified non-display bookings can be placed through your account executive, or email  

For more information about the Manawatu Standard and booking enquiries please contact:

Palmerston North
Advertising Director
Manawatu Standard,
51 The Square,
PO Box 3,
Palmerston North.
Ph +64 6 356 9009
Fax +64 6 350 9540

Advertising Network 
Level 2, Fairfax House,
110 Customs Street West,
Viaduct Harbour, 
Auckland, New Zealand
Ph: +64 9 970 4000
Fax: +64  9 970 4059

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