Cuisine

Cuisine

Cuisine is a must-read for people who love food, wine and good living.

Magazine Details

Cuisine magazine is authoritative and innovative; it entertains, educates and inspires. Each issue, our team of experts provides accessible, delicious recipes; information on the latest trends, ingredients and cooking techniques; and lively travel features on wonderful food destinations.

The editorial is relevant for the enthusiastic beginner through to the professional chef. We champion talented chefs, dedicated producers and top winemakers alike, and our Cuisine NZ Restaurant of the Year Awards, Artisan Awards and independent wine tastings have far-reaching influence.

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"Throughout its 25 years, Cuisine has become a New Zealand institution with an international reputation for excellence. It will continue to evolve and remain the definitive guide to great food and wine."

Sarah Nicholson, Editor

Cuisine is a must-read for people who love food, wine and good living.

READER PROFILE:
An average household income of $117,425 (this is 37% higher than the national average).

Are 22% more likely* to be main household shoppers with kids 0-17, reaching 340,000 household shoppers overall.

Entertain at home and dine out regularly -66% readers aged 18+ enjoy a glass of wine

A style and quality conscious audience who likes to keep up with cutting edge lifestyle products.

49% or 206,000 intend to travel overseas in the next 12 months.

90% believe Cuisine recipes are easy to cook.

Often refer to Cuisine for inspirational, convenient and cost-efficient recipes and family meal ideas - 79% of readers keep their copies indefinitely.

Enjoy being creative and are constantly on the search for new products and new types of food*.

*More likely than the general population aged 10+.
Source: Nielsen CMI Q3 12- Q2 13 - Cuisine Reader Survey 2008.

Ad packages
Ad packages are available in a variety of ways. Consider premium advertising placements alongside product mention in Shopper's Notebook to help reinforce the brand, or showcase a new feature. You can advertise in both our magazine and the online component or e-newsletter. Positions in our Market Index directory section are also available.

Inserts
Basic insert options range from Loose Single or Multiple Leaf to Bound Inserts, both Single and Multiple Leaf, and Hand Tip-Ons. Contact the Cuisine Ad Manager or your Network Representative for other options that we can help customise to client requirements.

Brand extensions
The biennial wine and food lover's bible, Cuisine Wine Country, is New Zealand's biggest-selling wine publication. The 2011 edition will present the latest on the New Zealand wine-tourism experience and artisan food producers in the major wine regions, as well as up-to-date details on where to stay, where to eat and what to do in each area. Contact the Cuisine Advertising Manager or your Network Representative for more information.

MARKETING OPPORTUNITIES
Subscription offers
In each issue, a double page spread features a subscription offer enticing readers to subscribe via an added-value prize, product offer or a discounted price. Opportunities exist for advertising clients wishing to utilise these pages to give away products.

Retail
Retail is a key component of our marketing efforts, enticing the consumer to purchase our magazine at the multiple magazine outlets available. Often additional value will feature on the magazine as a cover mount or a tip-on, which is an item of value bagged or glued onto a header card inserted into the magazine. Significant reader prizes are often displayed on "book marks" inserted into each magazine which gives additional reader benefit. This activity is promoted instore with vibrant point-of-sale displays that encourage sales of the magazine and provide a fantastic opportunity for an advertiser to leverage this activity and associate their brand with the magazine.

Events
Two major events during the year highlight the Cuisine brand:

Cuisine Restaurant of the Year - celebrates excellence in food, wine and service in restaurants throughout New Zealand and since its inception the awards competition has set a new national benchmark for the hospitality industry. It runs from March to August, with momentum building as the finalists are announced, many of whom participate in a national "dining with the stars" restaurant promotion. The winners are announced at an event in Auckland and are then promoted in a Restaurant Guide booklet which is included in the Aug/Sept issue of Cuisine.

Cuisine Artisan Awards - In October for the third year running, Cuisine is on the search for excellence and innovation from New Zealand's artisan food producers. A panel of judges will narrow the field to 10 winners, including a supreme award. The winners are announced in the March edition of Cuisine.

Cuisine is also involved in many other food-related events, including the Food Show Auckland, Gisborne Wine & Food festival and the Champions of Cheese Awards, to name but a few.

 

Advertising agency sales
Telephone: +64 9 970 4000
Fax: +64 9 970 4045
Email: info@fairfaxmedia.co.nz

Direct sales
Telephone: +64 9 909 6834
Fax: +64 9 909 6839
Email: Angela.Earl@fairfaxmags.co.nz

Australia
Fairfax Media
Telephone: 1800 0 FFXNZ (1800 033 969) or 02 9282 1366
Email: bookfairfax@fairfaxmedia.co.nz

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